Scale Your Email Marketing with Laravel Mail
A fully **self-hosted**, Laravel-native email marketing and automation platform. Build powerful workflows with drag-and-drop, send transactional and marketing emails, and keep full control over your data.
Marketing Automation
Visual workflow builder + drip campaigns
Transactional Emails
Send custom system emails via Laravel Mail API
Deliverability & Analytics
Real-time tracking, IP reputation, A/B testing
Why Choose Laravel Mail?
Visual Automation & Workflow Builder
Design advanced customer journeys using our intuitive drag-and-drop builder. Trigger emails based on Laravel events (like registration or purchase), set delays, conditional logic, and multi-step automations — all without writing boilerplate code.
Full Laravel Native Integration
Seamlessly plug Laravel Mail into your Laravel apps. Use Blade templates, Artisan commands, and Laravel’s Mail facade natively — no need for complicated API workarounds.
2000+ Responsive Email Templates
Build pixel-perfect emails with hundreds of mobile-friendly, responsive designs. Choose from drag-and-drop editor, code editor, or Blade-based templates — all highly customizable. :
Advanced Analytics & Deliverability
Track open rates, click rates, and more. Run split tests to optimize campaigns. Plus, monitor your IP reputation, warm-up settings, and set up SPF, DKIM, DMARC to maximize email deliverability.
Email Intelligence & Validation
Protect your sender reputation with email validation, identity matching, and risk scoring. Reduce bounce rates and enhance email quality with Forensic Email Intelligence™ powered by Laravel Mail. :
Version-Controlled Email Development
Manage your Blade email templates in Git. Use staging workflows, branch-based previews, and CI/CD to deploy with confidence — with full version control and rollback when needed.
Under The Hood: Technology & Architecture
Self-Hosted Laravel Platform
Run the entire marketing stack on your own infrastructure, keeping full control of your data and costs.
Workflow Engine
Triggers, tasks, and data buses let you build complex automation using model events, button clicks, or custom logic.
Multi-SMTP & Mail Transport
Use multiple SMTP servers, verify them in parallel, and use high-throughput sending.
Secure Analytics
Analytics are fully GDPR compliant, encrypted, and optional so you own your subscriber data.
A/B Testing / Split Testing
Experiment with campaign variants to identify what resonates best with your audience, optimizing performance.
GDPR-Compliant Workflows
Built-in unsubscribe and consent tools, encrypted tracking, and data control empower you to stay fully compliant.
When to Choose Laravel Mail Over SaaS Alternatives
✓ Perfect For:
- • Sending 100K+ emails/month without escalating SaaS costs
- • GDPR/data sovereignty requiring self-hosted infrastructure
- • Teams already using Laravel wanting native integration
- • Git-based email template versioning and CI/CD workflows
- • Advanced automation exceeding Mailchimp/SendGrid capabilities
Cost Comparison:
Mailchimp (100K contacts): $350-500/month
SendGrid (1M emails): $89-249/month
Laravel Mail: One-time license + hosting costs (~$50-100/month for VPS)
Email Deliverability Engineering
Why Self-Hosted Improves Deliverability
Shared IP reputation on SaaS platforms means one bad sender affects everyone. When you share IPs with thousands of other senders on Mailchimp or SendGrid's shared infrastructure, your deliverability is tied to their behavior. With Laravel Mail, you control your sending infrastructure and reputation completely.
Deliverability Comparison:
Built-in Deliverability Tools
IP Warm-up Scheduler
When you start sending from a new IP address, ISPs don't trust you yet. Our automated warm-up scheduler gradually increases sending volume over 4-6 weeks, building reputation with Gmail, Outlook, Yahoo, and other major providers.
Warm-up Schedule Example:
- Day 1-3: 50-200 emails/day (high-engagement recipients)
- Day 4-7: 500-1,000 emails/day
- Week 2: 2,000-5,000 emails/day
- Week 3: 10,000-20,000 emails/day
- Week 4-6: Gradually scale to full volume
SPF, DKIM, DMARC Validator
Email authentication is critical for deliverability. Laravel Mail continuously monitors your DNS records and provides real-time validation with fix recommendations.
SPF (Sender Policy Framework)
Validates that your server is authorized to send email for your domain
DKIM (DomainKeys)
Cryptographically signs emails to prove they haven't been tampered with
DMARC (Policy)
Tells ISPs what to do if SPF/DKIM checks fail (quarantine or reject)
Bounce Classification & List Hygiene
Laravel Mail automatically processes bounce notifications and categorizes them as hard bounces (permanent failures) or soft bounces (temporary issues). Hard bounces are immediately suppressed to protect your sender reputation.
Automatic Actions:
- • Hard bounce: Immediate suppression, marked as invalid
- • Soft bounce (3+ attempts): Temporary suppression for 7 days
- • Spam complaints: Immediate unsubscribe + global suppression
- • Inactive subscribers (90+ days no opens): Engagement re-activation campaign or suppression
Feedback Loop Integration
Major ISPs (Gmail, Outlook, Yahoo, AOL) provide feedback loops that report when recipients mark your emails as spam. Laravel Mail automatically processes these reports and suppresses complaining addresses.
This is critical because spam complaint rates above 0.1% can trigger domain-wide reputation penalties.
Engagement-Based Sending
Laravel Mail tracks subscriber engagement velocity and automatically adjusts sending behavior. Highly engaged subscribers get priority, while inactive subscribers are throttled or suppressed to maintain high engagement rates—which ISPs reward with better inbox placement.
Engagement Scoring:
- Hot (90-100): Opened/clicked in last 7 days → Send all campaigns
- Warm (60-89): Opened/clicked in last 30 days → Send most campaigns
- Cool (30-59): Opened/clicked in last 90 days → Send only important campaigns
- Cold (0-29): No activity in 90+ days → Suppress or re-engagement campaign only
Blocklist Monitoring
Laravel Mail continuously monitors 50+ real-time blocklists (RBLs) including Spamhaus, SpamCop, Barracuda, and SORBS. If your IP appears on a blocklist, you receive immediate alerts with delisting instructions.
Measured Results
Average inbox placement rate across all Laravel Mail deployments
Reduction in bounce rates with email validation enabled
Average spam complaint rate (industry benchmark: 0.1%)
Under The Hood: Technology & Architecture
Self-Hosted Laravel Platform
Run the entire marketing stack on your own infrastructure—AWS, DigitalOcean, your own data center. You own the code, the data, and the costs. No monthly per-contact fees.
Event-Driven Workflow Engine
Built on Laravel's event system, triggers respond to model events, button clicks, webhook calls, or custom logic. Processes 50K+ automation steps per minute on standard hardware.
Multi-SMTP & Mail Transport
Configure multiple SMTP servers for redundancy and load balancing. Supports Amazon SES, Postmark, Mailgun, or any SMTP provider. Automatically fails over if one provider has issues.
Privacy-First Analytics
Analytics are fully GDPR compliant with encrypted tracking and optional pixel-less tracking. You own all subscriber data—no third-party data sharing ever.
Statistical A/B Testing Engine
Run multivariate split tests with automatic winner selection based on statistical significance (95% confidence intervals). Test up to 10 variations simultaneously.
GDPR-Compliant by Design
Built-in double opt-in, one-click unsubscribe, data export/deletion tools, consent tracking, and encrypted PII storage. Compliant with GDPR, CCPA, and CAN-SPAM.
Queue-Based High-Volume Sending
Leverages Laravel's queue system (Redis, Beanstalkd, SQS). Scale horizontally by adding queue workers. Send 100K+ emails per hour on modest infrastructure.
API-First Architecture
RESTful API for all operations. Build custom integrations, mobile apps, or connect external systems. Full API documentation with code examples in PHP, JavaScript, Python.
Real-Time Webhook System
Receive instant notifications for opens, clicks, bounces, unsubscribes, and spam complaints. Integrate with your CRM, analytics platform, or custom systems.
Real-World Success Stories
Fashion Retailer: 300% ROI on Abandoned Cart Recovery
A mid-sized fashion retailer switched from Klaviyo ($600/month) to Laravel Mail, implementing sophisticated abandoned cart workflows with dynamic product recommendations and personalized discount codes.
Results after 90 days:
- • 23% cart recovery rate (up from 11%)
- • $42,000 additional revenue recovered
- • $7,200 annual savings on email platform costs
- • 94% inbox placement rate (vs 87% on Klaviyo shared IPs)
Project Management Tool: 31% Trial-to-Paid Conversion
A B2B SaaS company replaced Customer.io with Laravel Mail, creating behavior-triggered onboarding sequences that adapt based on feature usage and engagement patterns.
Key achievements:
- • Trial conversion increased from 18% to 31%
- • Onboarding completion up 67%
- • Native Laravel integration reduced dev time by 40 hours
- • Complete data sovereignty for enterprise customers
Newsletter Platform: 2M Subscribers on Self-Hosted Infrastructure
A content publisher migrated from Mailchimp Enterprise ($1,800/month) to Laravel Mail, handling 2 million subscribers and 40 million emails monthly on their own servers.
Business impact:
- • $21,600 annual platform cost savings
- • Git-based template workflow improved iteration speed 3x
- • A/B testing increased click-through rates by 42%
- • Full subscriber data portability and ownership
Online Course Platform: Automated Student Engagement
An online learning platform built Laravel Mail workflows triggered by course progress events, sending personalized encouragement, resource recommendations, and certificate notifications.
Outcomes:
- • Course completion rates up from 34% to 58%
- • Student satisfaction scores improved 28%
- • Automated workflows saved 15 hours/week of manual outreach
- • Native Laravel event integration required zero API work
Ready to Try Laravel Mail?
Get started with our **open source, self-hosted Laravel Mail platform**. Full control, unlimited automations, and no monthly SaaS lock-in.